Now includes a built-in 3-line power dialer — free

The CRM that actually
understands insurance

Pipeline tracking, compliance, automation, and a built-in 3-line power dialer — all purpose-built for life, health, and Medicare agents. Replace 4 tools with one.

14-day free trial · No credit card required at signup · Cancel anytime

MT
JL
SR
Trusted by 500+ agents
4.9 out of 5
3-line dialer included
app.getsoniccrm.com
SonicCRM
JD

Jason D.

Agency Plan

Search contacts, policies…
JD

Total Contacts

247

Active Policies

89

Annual Premium

$142,800

Pending UW

12

Life Insurance Pipeline

Lead24

Robert Chen

Term Life · $250k

Mutual of Omaha

Sarah Williams

IUL · $500k

North American

Quoted18

James Mitchell

Med Advantage · Plan G

Humana

Maria Lopez

Whole Life · $100k

Protective

Submitted8

Thomas Banks

Final Expense · $15k

Foresters

Lisa Nguyen

ACA · Silver PPO

Ambetter

SonicDial
LIVE
Robert C.Ringing
Sarah W.0:42
James M.Ringing
Bridged to Sarah · 2 others pending

Insurance professionals at these companies use SonicCRM

Apex Insurance GroupPremier Life AgencyNationwide BenefitsSummit Health AdvisorsBlueStar MedicareLiberty Insurance Partners
Included in every SonicCRM plan — free

Triple your contact rate.
Built right in.

SonicDial dials 3 leads simultaneously. The moment anyone answers, you’re live. No switching apps, no extra subscriptions — it’s part of your CRM.

  • 3 simultaneous outbound calls per dial
  • Instant voicemail drop — no waiting for the beep
  • Auto SMS follow-up the moment a call ends
  • Answering machine detection in under 3 seconds

Contacts per hour

<1s

Bridge to live call

100%

Voicemail drop rate

10min

Setup time

SonicDial

3-Line Session · Active

LIVE

Your phone (agent)

+1 (404) 555-0100

Connected

Simultaneous dials

Robert Chen

+1 (404) 555-0182

Ringing…

Sarah Williams

+1 (678) 555-0341

Connected0:23

James Mitchell

+1 (770) 555-0217

Ringing…

Sarah answered

Other 2 lines released automatically

Live demo — auto-advances every 8 seconds

Built from the ground up for insurance

😤GoHighLevel wasn’t built for insurance

  • Generic pipelines with no insurance stages
  • No policy tracking or carrier management
  • No compliance or license tracking
  • Commission tracking requires workarounds
  • Automation doesn't understand insurance workflows
  • Dialer requires a separate, expensive subscription

SonicCRM was

  • Pre-built life, health, and Medicare pipelines
  • Full policy and carrier management built in
  • License tracking, CE credits, carrier appointments
  • Commission hierarchy and chargeback tracking
  • Insurance-specific automation playbooks
  • 3-line power dialer included at no extra cost
Pipeline & CRM

Your entire book of business, organized

Track every policy from first contact to active — across life, health, Medicare, and final expense. Household management, full policy history, and a client timeline that actually tells the story.

Life InsuranceHealthMedicareFinal Expense

Life Insurance Pipeline

Lead24

Robert Chen

Term Life · $250k

Sarah W.

Term Life · $250k

Quoted18

James M.

Term Life · $250k

Maria L.

Term Life · $250k

Active31

Thomas B.

Term Life · $250k

Lisa N.

Term Life · $250k

SonicDial — Active Session

Live
34 of 120 contacts dialed28% complete
Robert ChenRinging…
Sarah Williams0:42 live
James MitchellRinging…

94

Dials/hr

31

Connects

28

VM Drops

SonicDial — Included Free

3 calls at once. First to answer wins.

Stop wasting 80% of your dialing time on no-answers. SonicDial fires 3 calls simultaneously — the first lead to pick up gets you live. Voicemail? Your pre-recorded drop plays automatically. It’s built right into SonicCRM.

3-line simultaneousVoicemail dropAMD detectionSMS follow-up
Included in every plan — no extra cost
⚡ Automation

Set it and forget it follow-up

Build automation workflows that understand insurance — trigger on stage changes, policy dates, birthdays, and tags. Pre-built playbooks get you running in minutes, not hours.

Stage triggersDate-basedSMS + EmailIf/else logic

Quote Follow-up Playbook

Trigger

Stage → Quoted

Wait

1 day

💬

Send SMS

"Ready to review your quote?"

License Tracker

AgentTypeExpiryStatus
Marcus T.Life & HealthNov 15, 2026Active
Sarah W.LifeJun 3, 2026Expiring
James M.MedicareJan 8, 2025Expired
Compliance

Never miss a license renewal again

Track every agent’s licenses, CE credits, and carrier appointments across all 50 states. Automatic expiration alerts mean you’re always compliant and always contracted.

License trackingCE creditsCarrier appointmentsAll 50 states

Everything an insurance agent needs. Nothing they don’t.

3-Line Dialer

Triple contact rate

Voicemail Drop

One click, never wait

Commission Tracking

Hierarchy & chargebacks

E-Signatures

Send & track in-app

📋

Policy Management

All carriers & lines

📱

SMS Sequences

Automated follow-ups

📊

Analytics

Real-time dashboards

🏷️

Lead Imports

CSV + Facebook Ads

Founding Member Program

Lock in 40% off — forever

The first 200 agents to sign up become founding members and get 40% off their plan price for the life of their account. No price hikes. No renewal surprises. Ever.

  • Starter: $29/mo instead of $49
  • Pro: $59/mo instead of $99
  • Agency: $119/mo instead of $199
  • 30-day free trial — nothing due today
  • Rate locked in for life, even as prices rise
  • Priority support + early feature access
Claim my founding member spot

Only 200 spots total · Limited availability

Founding member slots

Founding member offer — 40% off your plan forever

Beta

30-day free trial included · Founding member rate locked forever

After 200 spots the price resets to regular rates for all new customers.

Simple, transparent pricing

30-day free trial. Cancel before day 30 and pay nothing.

Starter

Solo agents just getting started

$49/mo
Start free trial
  • 1 agent seat
  • Up to 500 contacts
  • 500 SMS / month
  • Pipeline & CRM
  • Commission tracking
  • Email support

Pro

Established agents growing their book

$99/mo
Start free trial
  • Up to 3 agent seats
  • Up to 2,500 contacts
  • 2,000 SMS / month
  • Everything in Starter
  • Compliance tracking
  • Automation workflows
  • Advanced analytics
Most popular

Agency

Growing agencies and small IMOs

$199/mo
Start free trial
  • Unlimited agent seats
  • Unlimited contacts
  • 5,000 SMS / month
  • Everything in Pro
  • Unlimited automations
  • White-label ready
  • Custom domain
  • Full marketing suite

Enterprise

Large agencies, IMOs & FMOs

Custom
Contact sales
  • Everything in Agency
  • Unlimited SMS
  • API access
  • Dedicated onboarding
  • Priority support (SLA)
  • Custom integrations
  • SAML SSO

All plans include a 30-day free trial · Card required to start · Cancel anytime

What agents are saying

I switched from GoHighLevel and I'll never go back. SonicCRM actually understands insurance. My close rate is up 30% because nothing falls through the cracks anymore.

MT

Marcus T.

Life & FEX Agent — Atlanta, GA

SonicDial user

The 3-line dialer alone is worth the price. I used to burn half my morning just waiting for calls to connect. Now I hit 3× the contacts before lunch.

RK

Rachel K.

Final Expense Agent — Dallas, TX

Finally a CRM that has Medicare pipelines built in. The compliance tracking keeps my whole team licensed and contracted — I don't have to chase anyone down.

DR

David R.

Medicare Specialist — Dallas, TX

For IMOs & FMOs

White-label SonicCRM for your agency

Running an IMO or FMO? Give every agent on your team their own branded CRM experience under your agency’s name and logo. Custom domain, your colors, your brand — powered by SonicCRM.

  • Custom domain (yourcrm.youragency.com)
  • Your logo and brand colors throughout
  • Manage all sub-accounts from one dashboard
  • Set feature access per agent tier
  • SonicDial included for every agent on your team
Talk to us about white-labeling
AI

Apex Insurance Group

34 agents

Active
PL

Premier Life Agency

12 agents

Active
SH

Summit Health Advisors

8 agents

Active

Frequently asked questions

Ready to run your insurance business smarter?

Join 500+ agents using SonicCRM to close more policies, stay compliant, and grow faster — with a built-in 3-line dialer at no extra cost.

14-day free trial · Cancel before then and pay nothing · 5 minute setup